Sport Partnerships: Current Trends 2023

When looking to negotiate good partnership deals it’s important to stay up to date with what’s happening in the market. Through Other Side’s partnership with Sport NSW we have created a summary of the top 5 trends in 2023.


To support sports with their go-to-market strategy we have also just launched our membership program Your Partnership Builder – Specifically built for the sport’s industry, Your Partnership Builder is our 7-month interactive online program that arms you with the knowledge, skills and tools to create an effective commercial partnership plan.

Find out more here

Are you ready to turn your partnerships into profits?
Introducing Your Partnership Builder...

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Negotiator Profile Quiz

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  • This tool will give you an understanding of what type of negotiator you currently are.

    The questions will take just a few minutes to complete, and you will receive an outline of your negotiator profile at the end.

    To complete this free questionnaire, please fill your details into this form.

Negotiator Strengths Self-Assessment

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It’s time to identify where your negotiator strengths lie, and to discover where you should focus your energy to improve your business negotiation capabilities.

This self-assessment is about the negotiator you are today, not the one you want to be, so as you work your way through each statement, sit in it, take your time to reflect on your typical response and give it a true assessment rating. It may be challenging but be honest.

Assessment Scale

Read through each question then think about how much the behaviour or situation sounds like you.

Consider if this sounds: least like you; a bit like you; or like you most of the time – in most situations around and at the deals table.

Take your time, but don’t over think it.

Below each question select how you score it on this scale:


1 = Least2 = A Bit3 = Mostly