If you’re a CMO who’s marketing budget is consumed by one big line item – SPONSORSHIPS, AND if the strategy to acquire these sponsorships has been that the CEO loves cricket, so we sponsor cricket, THEN why wouldn’t you hate sponsorships? BUT IT DOESN’T HAVE TO BE THIS WAY! A sponsorship portfolio, that is […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Seahorse contributed a whooping 31 entries.
Entries by Seahorse
Hi! I’m Sam Trattles – I’m curious. I’m a great listener. I’m a straight shooter. I’m a thought leader and business problem solving specialist. I like to challenge the status quo and view the world from the other side of the table.