Sam Trattles, Deals Consultant

Sarah Procajlo, Strategist

Other Side of the Table

When negotiations, deals or partnerships are worth enough, they impact you, your career, team or organisation – positively or negatively.

From stepping into a personal negotiation, to driving cross-portfolio outcomes and leading teams to deliver revenues the risk is high if you’re unprepared. No matter what the deal is, it’s vital you’re clear in what you want, have the ability to articulate your position and the confident to go for it.

When you have an expert in your corner, who knows what it’s like to be on both sides of the deal table, to help you navigate the highs and lows of the negotiation process, it shifts your mindset and builds your confidence to approach negotiations with ease.

With practical tools, strategic frameworks and expert advice. Other Side of The Table positions you to secure maximum value from your deals.

Increase your revenues and decrease your risk by being armed with a sound strategy that’s ready for you to negotiate your way.

Other Side of the Table. Because it’s worth a great deal.

Sam Trattles

While working on the other side of the table in corporate marketing roles, for over 17 years in Australia and the UK I developed a love of deals. As head of Sponsorship at Telstra and PricewaterhouseCoopers, I negotiated, leveraged and delivered significant returns on deals from thousands to multi-million dollars; across sport, music, the arts, philanthropy and local programs. In the last 10 years I have negotiated and leveraged more than $450M worth of deals. In this time, I also reviewed thousands of pitches by some of Australia’s biggest brands, rights holders and agencies.

I like to challenge the status quo to help teams deliver great results. As a practical person I like to keep the process straightforward and the solution personalised to suit your needs and tone of voice to ensure maximum long-term impact.

So, if you’re struggling with a deal-related challenge give me a call and I’ll buy you a coffee while we discuss how I could help you. Let’s chat.

Sarah Procajlo (nee Sugar)

With 12 years’ experience in commercial partnerships, project management, sponsorship activation and naming rights rebrands across the sport and entertainment industries, I believe in aligning the right brand with the right organisation to create mutually beneficial partnerships. I excel in building incredibly strong client relationships, I am solution-focused, positive and proactive in communication.

I have led a variety of sponsorship programs (including multimillion-dollar deals) for sporting teams, major events and Australia’s #1 Arena, Qudos Bank Arena. My breadth of knowledge is top to bottom – From creation of sponsorship strategy through to daily execution of the partnership.