At Other Side of the Table, we want you to negotiate with confidence and to enjoy it, rather than dread it.

We’re here to empower you to walk any room feeling prepared to get more of what you want and influence people and outcomes with ease.

We’re experts in the process of negotiation.

Our skills programs and strategic solutions are designed and delivered by experts with established track records in closing multi-million-dollar deals. We have extensive industry experience including small to corporate business, grass roots to elite sport, music, the arts, not-for-profit, entertainment and more. You can feel at ease knowing you’re learning from the best in the business.

We can help anyone to negotiate, even if you think you’re bad at it.

Successful negotiations hinge on process not personality. Our proven process and proprietary framework can help even the least confident negotiator walk into any room prepared to negotiate. Our process shows you how to negotiate in a way that feels natural to you – without being confrontational or apologetic. You don’t need to become a different person to get the outcomes you want – you simply need to be prepared with the right tools and information.

We’ll help you negotiate with less stress and more satisfaction.

Gone are the days of dog-eat-dog negotiations. Our programs, services and unique approach, will reframe your mindset so that you come away looking at negotiation as a conversation not a fight. When you change your perspective from win-win to a fair and reasonable outcome for all parties involved, the process of negotiating begins to feel less stressful and a lot more satisfying.

With us in your corner you will get results.

Whether you are looking to upskill your team, seeking strategic support for a high-stakes negotiation or wanting to improve this essential business and life-skill, through our negotiation programs and services, we have helped business owners and senior leaders negotiate major deals, contracts and partnerships, as well improve the strategic capability with the business.

Some brands we've worked with...


is to create a world where everyone knows how to negotiate fair and reasonable outcomes.


is to empower people to confidently negotiate in any situation – from the classroom, to the living room and into the boardroom.


The principles that guide how we do what we do and enable us to deliver on our mission:

This thinking helps us continue to enjoy what we do, as we empower others to find the joy in negotiating good outcomes.

Meet our team

Sam Trattles, our Founder

Sam Trattles is the driving force behind Other Side of the Table, where we empower more Australians to go for what they want and negotiate better outcomes – in the classroom, the living room, and in the boardroom.

With a distinguished corporate background Sam held senior leadership roles in marketing and sponsorships across Australia and the UK.

Sam has negotiated over $525M worth of deals, cementing her as a sought-after authority in the field of negotiating.

She’s the author of two books, “I Love Negotiating” and “Negotiate Your Worth”, practical guides to negotiating better outcomes in work and life. Her negotiation philosophy is a breath of fresh air for those who shy away from uncomfortable conversations.

Sam Trattles is not just a negotiator, she’s a catalyst for change, she’s on a mission is to see negotiation skills included in the national school curriculum to help transform us from a nation of ‘non-negotiators’, into empowered individuals who can confidently negotiate in any situation.

Sarah Procajlo (Nee Sugar)

As our Negotiation Strategist – Commercial Partnerships & Stewardship, at Other Side, Sarah believes in creating long-term ‘sticky’ partnerships that deliver great outcomes for both brands.

Sarah’s built up 12 years’ experience in commercial partnerships, project management, sponsorship activation and naming rights rebrands, across the sport and entertainment industries. She’s led a variety of sponsorship programs, including multimillion-dollar deals for sporting teams, major events and Australia’s #1 Arena, Qudos Bank Arena. Her breadth of knowledge is top to bottom – from creation of sponsorship strategy through to day-to-day stewardship of partnerships.

Sarah’s negotiation style (and general style) is inclusive, pragmatic, and calm. She’s positive and proactive, with a solution-led approach and excels in building incredibly strong, healthy long-term client and partner relationships.