2021 Women Leaders in Sport – grant options

Opportunity for Women Leaders in Sport:

In response to the Sport Australia applications for the 2021 Women Leaders in Sport (WLIS) Development Grants and Leadership Workshops, our team has put together a number of options that meet the eligibility criteria for this grant.

If you would like to submit an application for any of these services, please:


  • Applications close: 5:00pm (AEDT) Wednesday 17 March 2021

Peer Learning Program:

The Conscious Negotiator Program

In this training program you will learn the fundamentals of negotiating, crafted from years of negotiation experience. Tools such as our APEC Framework – Accept | Prepare | Engage | Close, the Four Stages for a Good Negotiation.

As we step through the theory, tools and techniques you will then implement what you learn each week between session, then share successes and learnings with your peers and our lead strategic negotiator.

Build your confidence by practicing what you learn, sharpen your skills and consciously negotiate more often, both professionally and personally.

Key details:

Duration: 5 weeks

Format: delivered virtually via Zoom

Start date: programs each quarter, next program starts Wednesday 14th July 2021

Program fee: $2,950 inclusive of gst.

Program details click here

Individual Coaching Programs:

One-on-One coaching programs

If you’re facing a significant negotiation that you would like some hands-on support with, one-on-one coaching might be just what you need.

This program is designed with your personal needs in mind, so get in touch to talk through the challenge your facing today.

Focus on building your negotiation capability – with Sam Trattles


Focus on building your Partner Stewardship capability – with Sarah Procajlo (nee Sugar)

Key details:

Duration: 4 month engagement

Format: delivered virtually via Zoom or F2F (Covid pending)

Start date: programs start dates will be mutually agreed in 2021

Program fee: $5,400 inclusive of gst.

Negotiation coaching with Sam click here

Stewardship coaching with Sarah click here

Team Training Programs:

Negotiation Fundamentals Training Programs

To transform the way you and your team approach negotiating and influence, we have created the I Love Negotiating Corporate Training Programs.

We run lunch and learns, half and full day programs – with a focus on practical capability building for enduring results.

Key details:

Duration: 1/2 day or full-day session

Format: delivered F2F (Covid pending)

Start date: programs start dates will be mutually agreed in 2021

Program fee: from $7,500 + gst.

Program details click here

About Your Program Guides

Sam Trattles

Sam Trattles: Founder and Strategic Negotiator

Area of Expertise: Negotiation, Strategy, Coaching, Keynote Speaking, Media

Sam has built a career around negotiating and revenue strategy – through marketing, brand, and sponsorship roles over the last 20 years including: Founder of Other Side of the Table, Head of Sponsorship at Telstra and PricewaterhouseCoopers. Sam has negotiated, leveraged, and delivered partnerships worth more than $450M across industries including sport, music, the arts, not-for-profit, and grass roots.

Sam works with brands, founders, CMOs and deals negotiators and their teams, helping them redefine their mindset around negotiation, building their negotiation capability and confidence, and unlocking their true negotiation potential.

As a Commercial Deals Negotiator, Sam loves negotiating, and even wrote the book on it – I Love Negotiating: Change your thinking and learn to get what you want – A practical guide to transforming your approach to negotiating, with a framework to help you conduct good negotiations every time.

Sam is a straight shooter, she is practical and likes to share her knowledge to help others learn to love negotiating (or at least, not to hate it). Because it’s worth a great deal!

Because it’s worth a great deal.

Sarah Procajlo (Née Sugar): Negotiation and Stewardship Strategist

Area of Expertise: Partnership stewardship, Strategy, Negotiation

Sarah has built significant commercial partnerships, activations, and rights negotiations across the sport and entertainment industries. With more than a decade’s worth of experience, she has successfully driven, packaged, and negotiated multimillion-dollar sponsorship programs for sporting teams and major events, including Australia’s #1 arena, Qudos Bank Arena.

As Other Side of the Table’s strategist, she takes on commercial strategy reviews, creates sponsorship strategies and ensures daily stewardship of the partnership, and builds go-to-market commercial plans and tools. She also ensures that their clients’ portfolios are aligned to their marketing strategy.

Her negotiation style (and general style) is inclusive, pragmatic, and calm. She is focused on securing outcomes that inspire healthy, long-term partnerships.